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Customer Satisfaction Measurement

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Measuring customer satisfaction can be a difficult task for any business. Research has shown that a satisfied customer is less likely to spread the word about a business than is a dissatisfied customer. While the satisfied customer may tell 3-4 people about their experience within two weeks, a dissatisfied customer may tell 7-10 people about their experience. Curbing the "negative word-of-mouth," is critical to a business.

The most effective way to obtain customer satisfaction information is to collect data from past, current and pseudo customers. A business can learn about their customer's perspectives, perceptions, thoughts, recollections, expectations, disappointments and general attitudes regarding their experience. This information allows you to keep in tune with your customers and maintain a competitive edge.

National Shopping Service Network, LLC (NSSN) has the ability to implement one or more of the following tools to accomplish customer satisfaction measurement: telephone surveys, email surveys, exit surveys, mystery shopping, or a specially tailored service to meet your needs.

For more information, please contact us.

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